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Seeing one's own work discussed on the morning news can feel a little strange. However, on October 6th solicitors and insurance companies were in abundance on newsroom sofas and radio studios, explaining to the public what the Legal Services Act could mean for them.

The Co-operative Group was ahead of the pack and dominated coverage in mainstream media on the day the Legal Services Act came into force and it was well positioned to explain the potential benefits of liberalisation, with its high street offering already piloted in branches for some months.

For the legal sector itself, the milestone of who would be first to achieve licensed status by running an Alternative Business Structure took up a large part of the legal trade press' time with Solicitors' Journal reporting how the conveyancing sector was ahead of the curve. However it quickly emerged that the anticipation for the rest of the market would have to continue a while longer after the Solicitors Regulation Authority was found to be lagging behind the Council of Licensed Conveyancers as an authorised regulator.

As all this rather serious talk threatened to dominate thinking for the day, The Lawyer reminded us of the sexier side of things; 'It's here, people. It's D-Day. A great tectonic shifty kind of day. A day when legal services are going to be blown apart by Tesco, Coca-Cola or Lidl.'