The launch of the Insurance Fraud Register grabbed the news agenda from BBC Breakfast 'till the 10 o'clock news one day last week as the industry provided an object lesson in media saturation.
When Association of British Insurers spokesman Malcolm Tarling sat on the Breakfast sofa at Media City in Salford, you knew the insurance industry was determined to get its point across. With so few interviewees prepared to make the 400+mile round trip from London to the BBC's new North West Home, Premextra approves of the ABI's willingness to embrace Auntie's new locale. And as if to prove that good things come to those who beyond the M25, the industry association was rewarded with almost blanket coverage of its latest anti-fraud initiative, despite competition from the Trades Union Congress that week.
However, it wasn't all good news for the industry this month as one of the market's largest players announced substantial job cuts, in the form of 900 roles at Direct Line. The insurer has a challenging time ahead as it breaks from taxpayer-owned parent Royal Bank of Scotland, before floating on the London Stock Exchange as one of the country's largest insurers in its own right.
Direct Line's rival Admiral Insurance has rarely been far from the headlines and this month was encouraged to declare its income from personal injury referral fees. This report explains how it collects £7 for every vehicle insured within its portfolio.
And finally, if ever there was an advert for the Motor Insurers' Bureau, the fund of last resort which pays in the event of damage or injury caused by an uninsured driver, look no further than Sunday's tragic accident on the M62 for which the MIB will no doubt be called into action. A manallegedly drove the wrong way down this busy Greater Manchester road, leaving havoc in his wake.